Gift Aid Strategy Planning

This is probably one of the aspects of Gift Aid which has the least focus. And yet it is probably the area which has the most potential for increasing Gift Aid.

For as Yogi Berra might have said

if you don't know where you are going, how do you know when you have arrived ?”

Gift Aid Strategy Planning means taking a good hard look  at your Gift Aid recovery and seeing where it was good, where it was not so good and then drawing up plans for improvement. It also means having a timetable for doing this on a regular basis, so that a detailed picture can be built up and continuous improvements developed


Areas that to be considered will include


  • Overall demographics of donors. This will include
    • Geographic distribution
    • Age make up
    • Sex
    • Marital/partner status
    • Employment etc.
  • Donation history
  • Fundraising activity analysis
  • Media/publicity


The exactly nature of this strategic review will naturally depend on your charity and the areas in which your fundraising takes place. However, just undertaking such a review will undoubtedly highlight areas where improvement is possible, as well as question whether “we have always done it this way” is a good enough reason to continue doing so.

GASDS Success Story

Thanks so much for coming in and delivering the training on Gift Aid on 3rd April to our team. It was so useful and I’m thrilled to say thanks to your help and support that despite only having two days to submit the 2016/17 GASDS claim, we did so and we’re already received the 2k top-up from HMRC. We are now preparing the data to make a claim for 17/18 and 18/19, too! Thanks so very much indeed much for your help.


All best,


What's New

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Now you can scan your Gift Aid Declarations AND know that we have checked them for compliance and provided you with corrective action when found to be invalid

Contact Us for a FREE sample demonstration of your Gift Aid Declaration 


Contact us today!

If you have any queries or would like further information, please contact us:

Tel:     +44 020 88681307+44 020 88681307


GAIN Gift Aid Consultancy
51 Love Lane



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